Successful businesses know the importance of timely and personal communication. Customers want to be informed throughout the entire customer experience. When they first decide to give your business a call, they want to speak with a person that can take care of them. And if you’re initiating the contact(or your salespeople), you need to ensure that the interaction is personal and genuine. They want to have a contact they can call if there is an issue, they want to know they'll fix anything that might go wrong.
As a business grows, it might become harder and harder to keep those relationships personal. You have more customers to keep track of, more moving parts and you need to start delegating more work. Essentially, as the business grows, relationships can suffer. It is why many consumers opt for shopping at smaller, locally owned stores. They like that they can speak with someone that has ownership over customer satisfaction.Read More