You put a lot of time, money and effort into setting up and maintaining your website. This can be a great way to get new customers and to enhance your image. Be sure you believe your green industry business is represented the best it can be through the messaging, graphics, photos, etc on your site.
One often overlooked marketing tool on the website is the usage of online reviews. Potential customers want to know what others are saying about you so get the people talking. My community recently lost a restaurant that served fabulous Chinese take-out food.
A new restaurant opened in its place a few weeks ago so we decided to give it a try. We ordered the same that we always do, Tiger Pork,cream cheese puffs and chicken fried rice. We were very disappointed. Had we gone online and read the only review posted we would have known better. The customer posted a review on the same exact items we ordered and described the order this way: Cheese-less cream puffs, tiger pork had the consistency of cardboard and the chicken fried rice was cold and tasteless. 100% accurate and we wasted $19.75!
You want to get the customers that are happy with your work and you want to manage the online reviews professionally so here are 5 tips: