Small Business Tips: How to Backup Your Data

Posted on Fri, Nov 21, 2014

By David Crary  

 

Technology is great, but it can be unpredictable at times. I'm sure you know of someone (or perhaps yourself) who has experienced a crisis situation because their computer crashed right before a big deadline causing them to lose all of their hard work. Technology is not perfect, and it fails. Your data is the most important part of your computer, and it can be very valuable to the success of your small business. That is why it is crucial to backup your data often. Here are several easy small business tips to keep your data safe:

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Tags: small business tips

How Software Raises the Standards of your Snow Removal Business

Posted on Wed, Nov 19, 2014

By David Crary  

Old Man Winter is raising havoc early in the season in many regions across the country. Were you ready for the unexpected snowplow business? Ready or not, software can ensure you deliver professional, efficient service. Yes, it takes boots on the ground to deliver that service. I’ll give you that. But with the right software, you’re likely to find those boots just keep on walking, making your clients happy and bringing in more business. Here are five ways software can raise your snow removal business standards.

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Tags: snow removal business

4 Reasons Content Marketing is Perfect for Your Green Industry Business

Posted on Mon, Nov 17, 2014

By David Crary  

Do you want to gain and retain lots of great customers? Are you having a hard time getting your name out there? Content marketing can do this and so much more. In the process of distributing content online, you establish yourself as a leader and expert in your field, and soon those readers become leads and then become valuable clients who turn to you again and again (click here for inbound marketing tips). Content marketing works better for some industries than others. Here are 4 reasons why content marketing is a perfect fit for your green industry business.

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Tags: green industry business, content marketing, green indsutry, inbound marketing

First Impressions Important as ever for Field Service Business: Make a Good One

Posted on Wed, Nov 12, 2014

By David Crary  

You know what you’re doing. In fact, you’re great at what you do, whether you work in snow removal, computer repair, lawn care, or a myriad of other specialties requiring trained, professional field service technicians. Unfortunately, in the field service business, the customer’s first impression of you is often just as important as the actual quality of the work you provide. Don’t get me wrong. You need to know your stuff. You need to provide great service. But you also need to present a great first impression if you want your customer to trust you and acknowledge your expertise without question. Presenting a great first impression will make your job easier, ensure a positive experience in the field, and boost the image of your business.

It’s easy enough. Just follow these five steps, and you’ll get off on the right foot with your next customer.

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Tags: field service

Email: 5 Ways to Master Green Industry Buyers' Preferred Communication Method

Posted on Mon, Nov 10, 2014

By David Crary  
 

 

According to the green industry buyer report, 70% of respondents chose email as their preferred communication method. And why wouldn't they? Email is simple, fast, easy, and flexible for when people cannot respond right away. Email is perfect for anyone with a busy schedule and a lot of people to contact. Whether your business uses email for marketing, contacting individual clients, or both, the quality and effectiveness of your emailing is very important to think about. Here are 5 ways that you can master email communication:

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Tags: green industry business, green industry

5 Questions to Ask When Interviewing for the Green Industry Business

Posted on Fri, Nov 07, 2014

By David Crary  
 

 

Hiring the wrong employee can cost you big time. Thousands of dollars. Not to mention lost productivity and low employee morale as others on your staff pick up the slack. So how do you hire the right person? Someone who will fit in with the rest of your green industry staff, do a great job, even excel. Over the years, as the owner of several successful small businesses, I’ve learned a few things about hiring the right employees. It all begins with the interview.

Here are five key questions to ask your job candidates.

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Tags: green industry business, employee satisfaction, green industry

5 Things to Keep in Mind When Crafting a Marketing Message for your Green Industry Business

Posted on Wed, Nov 05, 2014

By David Crary  

 

Marketing is easy to overlook for a small business with a limited budget. However, you should not underestimate the power of good marketing because it can make or break a company. If you are struggling to craft an effective marketing message, look no further. Help is here. Here are five tips to crafting the perfect marketing message. 

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Tags: marketing

A Green Industry Business Owner’s Guide to Performance Feedback

Posted on Mon, Nov 03, 2014

By David Crary  


Ever wonder how much it costs your favorite pizza chain to offer all those free pizzas to customers who fill out a satisfaction survey? The exact numbers may be a mystery, but you can bet it is a lot. They can afford to do this because performance feedback is critical to business. You could imagine how a business with less competition might be able to get away with not worrying about it too much, but in green industry business we have to pay close attention to our performance standards in order to survive. Read on for some tips on how to utilize performance feedback to make sure your business succeeds!

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Tags: green industry

5 Times to Say No in Order to Benefit Your Green Industry Business

Posted on Fri, Oct 31, 2014

By David Crary  
 

 Saying no is important to the efficiency and the function of your business, but how do you decide when to say it? As a green industry business owner especially, saying no is a requirement.  If it's difficult for you, you've got a lot to learn my friend. It can be especially hard in the business world to say no because the first instinct can often be to say yes, to do whatever the customer says. After all, isn't the customer always right? Yes and no. Below are five ways to help you figure out the right times to say no.

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Tags: green industry business, green industry, business tips

Small Business Tips: "Your most unhappy customers are your greatest source of learning."

Posted on Wed, Oct 29, 2014

 

 In 1975, Bill Gates dropped out of Harvard University because he badly wanted to start his own company. He has now been consistently named one of the wealthiest and most successful men in the world. He is the definition of a self-starter and someone that any small business owner should certainly look up to. Bill Gates is no doubt a trailblazer for entrepreseurs and we can always use his tricks of the trade.

Bill Gates said, "Your most unhappy customers are your greatest source of learning." 

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Tags: small business tips