Why Your Field Service Business Website Should Have a Chat Window

Posted on Wed, Feb 10, 2016

By Taylor Tuomie

“The chat feature has become the leading contact source, as 42% of full-service customers indicate using a live online chat feature vs. email (23%) or other social media forum (16%). Additionally, online satisfaction is highest among customers who use the chat feature”

-from 2013 U.S. Wireless Customer Care Full-Service Performance Study

 

You’ve likely seen chat windows on websites before. They’re typically found on insurance websites or other sites where customer service is needed more often than not when visitors are landing on a website. They can be a huge time saver as a website visitor (assuming the person on the other end is helpful!) and it can also save the business using the live chat time.

 

Maybe you’ve considered trying chat windows out before for your field service website or maybe you haven’t even considered it as an option at all. Here are 4 reasons why you should be utilizing a live chat window for your business.

 

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Tags: field service business

8 Ways to Show your Field Service Customers Love

Posted on Mon, Feb 08, 2016

By Taylor Tuomie

 

“Did you know that 68% of customers leave because they feel the company is indifferent to them? Not because of slow service, not because they found a better price somewhere else, but because they don’t feel appreciated.”

 

68% of customers leave because of indifference. They don’t feel appreciated, so they go elsewhere. That is a crazy number to think about, especially since showing a customer that you care can be accomplished easily.

 

Not that we go through the motions, but field service businesses tend to fall into routines and often can forget about customer satisfaction. This happens because you have quite a few accounts that you need to service or because the work that you perform for your customers is similar time after time.

 

In the spirit of Valentine's Day, we put together a list of 8 things that you can do to show your customers some love! And, it doesn’t even require you sending flowers, a box of chocolates or making them a heart-shaped card with macaroni glued to it!

 

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Tags: field service business, field service

6 Lessons You Can Learn From Cam Newton to Improve Your Business

Posted on Fri, Feb 05, 2016

 

By Taylor Tuomie

Super Bowl 50 is now just a few short hours away. Get the deep frier out, buy the beer, come up with your best excuse to show up late(or not at all) on Monday and get ready for some football! The Broncos and Panthers are lead by two very different quarterbacks. Peyton Manning has already mentioned that this is his “last rodeo” and Cam Newton is in his mid-twenties. Old and modest vs. young and flashy. 

 

As a business owner, you’re the quarterback of your business. You’re the leader of your crews, they look to you for play-calling and rely on you to clutch up during important plays. What can business owners learn from one of the youngest QBs in the NFL? Here are six lessons that Super Bowl 50 quarterback, Cam Newton, can teach you about running a successful green industry business. 

 

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Tags: field service business

Is Partnering The Best Idea For My Field Service Business?

Posted on Wed, Feb 03, 2016

 By Taylor Tuomie

To bring on a partner or not to bring on a partner - that is the question. Well, that is the question that we will be covering in this post at least. It doesn't have a black and white, cut and dry answer.

 

For field service companies, there can be plenty of reasons that you would bring on a partner. Maybe you’re a lawn maintenance business that has reached capacity for accounts and you need more equipment to handle more customer. Or an irrigation business that is struggling to gain a foothold because of competition in the area. Maybe you just need another person to split the responsibilities of running a successful business.

 

Here are a few questions you need to ask yourself before you bring on a partner for your field service business. Some people say this is the single biggest decision of you can make for your business, besides actually starting it. You need to know the answers to these before you move onto the next steps.

 

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Tags: field service, business tips

10 Questions To Ask About Your Field Service Business' Brand

Posted on Mon, Feb 01, 2016

By Taylor Tuomie

Field service businesses don’t have the same luxuries that large corporations have. Their marketing and advertising budgets can be legitimately a million times larger than small businesses. Think of iconic brands like Nike, McDonalds or Coca-Cola. They’ve spent enormous amounts of time and money on their brands. When you think of Coke, what comes to mind? Their brand encompasses everything they do.

 

Small businesses can create strong and memorable brands, too. You don’t need millions of dollars in the marketing budget to build something lasting and recognizable. Here are ten things to consider when building a field service business brand:

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Tags: field service business, field service

Local SEO for Green Industry Businesses eBook Available

Posted on Fri, Jan 29, 2016

By Taylor Tuomie

Lately, we have been talking a lot about search engine optimization and how it can help green industry businesses. We’ve seen quite a few examples of what not to do online for field service businesses and we’ve also seen our fair share of people who are really nailing the whole Local SEO thing. 

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Tags: green industry business

If You're Selling Your Green Industry Services, You're Doing it Wrong

Posted on Wed, Jan 27, 2016

By Taylor Tuomie

I was recently on a webinar that Dan Pestretto was hosting. Dan is a business coach for green industry businesses. The webinar was called If You’re Selling, You’re Doing It Wrong. His talk was mainly about a shift in how green industry businesses should be selling their services. In order to sell, you shouldn’t be “selling”. He pointed out that selling can be uncomfortable for people. There are poor perceptions of salespeople and their integrity is always questioned.

Instead, he said that it is now far more important to develop and nurture relationships.

Here are five points that Dan made on his webinar that can help you sell your business without selling.

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Tags: green industry, green industry sales

How To Ask Field Service Customers And Employees For Anything

Posted on Mon, Jan 25, 2016

By Taylor Tuomie

I recently attended a seminar from John Baker, a professional speaker who has developed what he calls The Asking Formula. Essentially, it is a six step process to ask for anything - a raise, a sale, a referral. I was thinking about how it could apply to the green industry and field service companies. How can they ask for a sale? How should they go about asking for a referral.

 

John said that there are three ways that we influence people:

  • Information - This where we simply present information and hope people formulate a decision that is desirable to us
  • Command - This is often a situational form of influence. People are put in positions of power and need to lead through commands
  • Asking - This lies somewhere in between the previous two

 

I’m going to (roughly) lay out what his formula is and then give some examples that could be applicable to field service and green industry businesses. The main objective of the formula is to get what you ask for in any situation. Doesn't that sound awesome? 

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Tags: field service, green industry

5 Reasons Why Your Green Industry Business Should Track EVERYTHING

Posted on Fri, Jan 22, 2016

By Taylor Tuomie

I was just talking with my boss about the reasons why measurement and tracking is so important to, really, any business. Restaurants, software companies like us, lawn maintenance, e-commerce websites, irrigation businesses, anyone who is seriously interested in growing. The information that you gather now form the decisions you make a year from now, three years and even ten years down the road.

 

Think about your green industry business like an airplane and the information that you gather is like the instrument panel. Your small airplane might start out without an instrument panel. Eventually you add a compass, and then you add a way to gauge your altitude, and so on and so forth. Pretty soon, you’re flying in a machine that can keep course with very little help of a pilot. Wouldn’t you feel better flying in a plane with radar and instruments that can show you where you are and where you’re going?

 

Ok, so you aren’t keeping a machine up in the air, even if your office manager seems like an air traffic controller at times. But why fly blind? Why not use information that you can easily gain to your advantage. Here are 5 reasons why you should track as much information as possible.  

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Tags: green industry

How to Handle Price Shopping Field Service Customers

Posted on Wed, Jan 20, 2016

By Taylor Tuomie

Tire Kickers, Show Roomers, Price Shoppers - whatever the term you go with, it can be tough to deal with these types of individuals when you have a packed schedule and busy techs. Field service business owners often will wind up giving estimates to people they know won’t wind up buying from them. It can be time consuming giving estimates and it is frustrating when you’re simply used for their plan to talk another service provider’s price down.

 

Plus, you’re losing money while you’re giving estimates to people who aren’t going to buy from you. You have to make the trip out; fuel costs. You have to spend time driving out to the estimate; windshield time. You have to be onsite to estimate; unrecoverable time. So how do you deal with these types of customers? What can you do to battle the price shoppers and also turn them into good customers? Here are 6 tips to win them over... or not!

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Tags: field service tips