As people, we all like to know when we are doing well. It's not so fun to here about the things you did poorly, however. There is good news, though. In the business world it's important to know how you are doing regardless. It's also crucial to go about the right ways of receiving performance feedback. First and foremost, you want your peers, your employees, and your customers to be completely and utterly honest. If they are not, what good does that do? So the number one rule of thumb would be to provide a place where people feel they can truly state their own opinions. Here are four ways to do just that.Read More
Tags: green industry
By David Crary
Everybody needs to improve their sales. Selling more products and services is what keeps your business going. It’s easier said than done though, right? Where do you start? Let’s go through some of the most frequently-asked questions about sales in the green industry, so you can get a handle on your business’ sales and easily get them up where you want them. Here we go:
Good marketers know that to be successful it's imperative that you understand your buyers. To help green industry businesses get to know their buyers, earlier this year we conducted a comprehensive survey of nearly 400 individuals who had bought services from green businesses in the past.
We compiled those results into a nearly 30-page report, the 2014 Green Industry Buyer Report. But 30 pages can be a lot of information, so to help provide a snapshot of the report's findings, we created the infographic below.
Tags: green industry
By David Crary
Finding the right employees is extra important in the green industry. When we find employees that are a great fit, turnover goes down, productivity goes up and everyone is happier. We know we want employees with certain skill sets and experience, but I’ve found that it is important to look beyond that, to the character qualities of the people I interview. Here are 5 questions to help you find an employee worth hiring.
Are you looking forward to a great year in 2015, or do you have business worries dragging you down? Don’t feel like the Lone Ranger if you tend toward the worry side of things. The following are concerns facing the lawncare business this year, and some thoughts on how to lessen the load, so you’ll feel like breaking out the champagne and celebrating with optimism this New Year’s Eve.Read More
Tags: lawn care business
As all snow removal businesses know, there are an outrageous amount of obstacles and small details to keep in mind when servicing a retail property. If you want to keep up with ASCA standards, all of these little details mustn't be overlooked. And BONUS, it will save you loads of time and money. Documentation and inspection of a property is one thing, but actually taking the time to thoroughly walk-through and track the details of a property is a completely different requirement. Strap on your boots and your warmest jacket, and let's get to it! Here are 5 things to look for when walking-through a retail property:
As an entrepreneur, you either work constantly to get new customers, or your business stops. In the green industry, we are lucky enough to have some repeat customers and contracts, but we aren’t off the hook. We need to make a daily effort to gain new customers and keep those we have coming back, even if we have enough business at the moment. We never know what tomorrow will bring. Here’s a toolbox of tips for finding and keeping more customers for your green industry business:Read More
Every winter, those of us who haven't yet moved to Arizona, dread the coming of the beautiful white, commute-destroying, driveway-blocking, slip-and-sliding snow. The childhood days of excitedly running outside to catch snowflakes on our tongues have drifted away- replaced with headaches that come even at the thought snow. It just reminds us of soaked socks, ditches, accidents and exhaustion. The one saving grace is that there is someone out there to help us- to make the season a little more bearable. Here are 6 ways our friends over in the snow industry will save our butts this winter.Read More
Any business person will tell you, and I’m no exception, that a satisfied customer means repeat business, referrals and a great reputation for your business. That’s why we all say customer satisfaction comes first. Still, there are times when you have to turn a customer down. Though it’s the exception, rather than the rule, it does happen. Following are four scenarios when you are better off turning a customer down.Read More