Any business person will tell you, and I’m no exception, that a satisfied customer means repeat business, referrals and a great reputation for your business. That’s why we all say customer satisfaction comes first. Still, there are times when you have to turn a customer down. Though it’s the exception, rather than the rule, it does happen. Following are four scenarios when you are better off turning a customer down.Read More
By Ilia Jones
The season has officially ended, that means it's time to kick off your boots and hibernate for the next 3 months. Right? WRONG! The offseason is the perfect time to get all your ducks in a row and make sure that your next year, will be your best year. Let's take advantage of our seasonal businesses and use the slow season to our benefit! Here are a few tips to help you do just that:
Customers are all looking for the same thing: whatever is easiest for them. Customers don't want to expend any more effort than they have to, and they definitely don't want to waste time and money. They are looking for the easiest option in terms of convenience, cost, dependability, value, and customer support. As a small business owner, it is your job to present yourself as the easiest, simplest option. If you do this well,customers will see your company as a done deal, a given, a no-brainer. Here are 5 small business tips to guarantee that you will get the customer.
Technology is great, but it can be unpredictable at times. I'm sure you know of someone (or perhaps yourself) who has experienced a crisis situation because their computer crashed right before a big deadline causing them to lose all of their hard work. Technology is not perfect, and it fails. Your data is the most important part of your computer, and it can be very valuable to the success of your small business. That is why it is crucial to backup your data often. Here are several easy small business tips to keep your data safe:Read More
Tags: small business tips
Old Man Winter is raising havoc early in the season in many regions across the country. Were you ready for the unexpected snowplow business? Ready or not, software can ensure you deliver professional, efficient service. Yes, it takes boots on the ground to deliver that service. I’ll give you that. But with the right software, you’re likely to find those boots just keep on walking, making your clients happy and bringing in more business. Here are five ways software can raise your snow removal business standards.Read More
Tags: snow removal business
Do you want to gain and retain lots of great customers? Are you having a hard time getting your name out there? Content marketing can do this and so much more. In the process of distributing content online, you establish yourself as a leader and expert in your field, and soon those readers become leads and then become valuable clients who turn to you again and again (click here for inbound marketing tips). Content marketing works better for some industries than others. Here are 4 reasons why content marketing is a perfect fit for your green industry business.Read More
You know what you’re doing. In fact, you’re great at what you do, whether you work in snow removal, computer repair, lawn care, or a myriad of other specialties requiring trained, professional field service technicians. Unfortunately, in the field service business, the customer’s first impression of you is often just as important as the actual quality of the work you provide. Don’t get me wrong. You need to know your stuff. You need to provide great service. But you also need to present a great first impression if you want your customer to trust you and acknowledge your expertise without question. Presenting a great first impression will make your job easier, ensure a positive experience in the field, and boost the image of your business.
It’s easy enough. Just follow these five steps, and you’ll get off on the right foot with your next customer.Read More
Tags: field service
According to the green industry buyer report, 70% of respondents chose email as their preferred communication method. And why wouldn't they? Email is simple, fast, easy, and flexible for when people cannot respond right away. Email is perfect for anyone with a busy schedule and a lot of people to contact. Whether your business uses email for marketing, contacting individual clients, or both, the quality and effectiveness of your emailing is very important to think about. Here are 5 ways that you can master email communication:Read More
Hiring the wrong employee can cost you big time. Thousands of dollars. Not to mention lost productivity and low employee morale as others on your staff pick up the slack. So how do you hire the right person? Someone who will fit in with the rest of your green industry staff, do a great job, even excel. Over the years, as the owner of several successful small businesses, I’ve learned a few things about hiring the right employees. It all begins with the interview.
Here are five key questions to ask your job candidates.Read More
Marketing is easy to overlook for a small business with a limited budget. However, you should not underestimate the power of good marketing because it can make or break a company. If you are struggling to craft an effective marketing message, look no further. Help is here. Here are five tips to crafting the perfect marketing message.Read More