Why Now is The Time To Implement Green Industry Software

Posted on Fri, Apr 17, 2015

By David Crary  

 


The economy is bouncing back and fast! This means that with hard work in tow, your green industry business should be flourishing. With the recent economic boom, people are investing in green services like irrigation systems and landscaping. However, this means more competition for your business. With all these new things it may be time for you to consider investing in and implementing green industry software. This is software specially created for your business to give you the edge in the growing and expanding field!

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Tags: green industry, green industry software

[Infographic] Benchmarking Your Green Industry Business

Posted on Wed, Apr 15, 2015

By Chad Reinholz

I've talked to enough green industry business owners to know that they often feel isolated. They struggle to know how their business compares to their competitors.

To help, every year we publish a Green Industry Benchmark Report designed to show them how their business stacks up. The 30-page report is full of information about sales practices, field service software usage, challenges, expectations for 2015 and much much more.

To help introduce you to the 2015 Green Industry Benchmark Report, we created a brief infographic with some of the key pieces of data.

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Tags: field service software, green industry business

5 Green Industry Marketing Tips to Increase Clientele

Posted on Mon, Apr 13, 2015

By David Crary  


Spring is a critical time for green industry business. This is the time that people are looking for people to do work on the exterior of their homes. They are looking for people to do basic landscaping, trim shrubs and the weather is right for irrigation installation. Spring is the time that green businesses, like yours, burst with new business and pick up new clients. However, marketing is a key component of this. If you do not market correctly, then those new clients are going to go somewhere else. Here are 5 tips for unique marketing strategies that will bring in those new clients this spring.

 

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Tags: green industry business, Green industry marketing

5 Benefits of Automated Email in a Green Industry Business

Posted on Fri, Apr 10, 2015

By David Crary  


There are many reasons companies turn to automated email, but it is especially important to a green industry business. Simply having email for an environmentally friendly business is a necessity. In this area, you should avoid using paper as often as possible so you can practice what you preach, but that is only a small part of why automated email is important to businesses in the industry.

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Tags: email marketing, green industry software

5 Ways to Market Your Lawn Care Business

Posted on Wed, Apr 08, 2015

By David Crary  


Marketing and advertising are not the same thing, although they are similar and ultimately achieve the same goal; to convince people to buy your product or service. However, the first step in getting people attracted to your lawn care business is by understanding how to market it. While advertising actively seeks out customers, marketing is what you do to get those customers to come to you. While advertising includes things like billboards and commercials, marketing includes things like logo design and finding what features to advertise to attract your target audience. The better you market, the better chance you have of drawing in the right kinds of customers. Here are 5 tips to help successfully market your business.

 

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Tags: lawn care business

Green Industry Business: 5 Ways to Manage Online Reviews

Posted on Tue, Apr 07, 2015

By David Crary  

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You put a lot of time, money and effort into setting up and maintaining your website. This can be a great way to get new customers and to enhance your image. Be sure you believe your green industry business is represented the best it can be through the messaging, graphics, photos, etc on your site. 

One often overlooked marketing tool on the website is the usage of online reviews. Potential customers want to know what others are saying about you so get the people talking. My community recently lost a restaurant that served fabulous Chinese take-out food.

A new restaurant opened in its place a few weeks ago so we decided to give it a try. We ordered the same that we always do, Tiger Pork,cream cheese puffs and chicken fried rice.  We were very disappointed. Had we gone online and read the only review posted we would have known better. The customer posted a review on the same exact items we ordered and described the order this way: Cheese-less cream puffs, tiger pork had the consistency of cardboard and the chicken fried rice was cold and tasteless. 100% accurate and we wasted $19.75!

You want to get the customers that are happy with your work and you want to manage the online reviews professionally so here are 5 tips:

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Tags: email marketing, employee satisfaction, field service businesses, online reviews

10 Ways to Achieve Your Green Industry Goals

Posted on Fri, Apr 03, 2015

By David Crary  

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Tags: green industry business

Top Sustainable Equipment for your Lawn Care Business

Posted on Wed, Apr 01, 2015

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Tags: lawn care business, green industry

Celebrate National Lawn Care Month: Highlight Your Green Industry Business

Posted on Mon, Mar 30, 2015

By David Crary  


It is finally here! The month that fully signals spring in the minds of many people. To celebrate the arrival of the season -- as well as to highlight the fact that nearly everyone's thoughts to turn beautifying their lawns, April has been designated as National Lawn Care Month by the National Landscape Industry Association. As a lawn care business, you can expect plenty of your competitors to tie into this fact in an effort to highlight their services. You can stand out from the crowd, though, by making sure that the green aspects of your business are the ones that are emphasized.

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Tags: lawn care business, green industry

How to Grow your Green Industry Business Through Acquisition

Posted on Fri, Mar 27, 2015

By David Crary  
 

For many small businesses, including those in the green industry, acquisitions are an efficient and economical way to gain market share, add services and expand their client base. When done right, acquiring complementary and competitive businesses is beneficial for both businesses involved.

Read on to see what mergers and acquisitions firms like CCG Advisors and Prinicipium Group say about expansion opportunities. If merging is on your radar, be sure to weigh the pros and cons first.  Here are a few benefits to get you started when considering an acquisition. 

 

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Tags: green industry