When most people think about using social media for their commercial lawn maintenance business, they probably think about using it to build brand awareness. But there’s one platform you can use to actually improve your sales process.
LinkedIn. LinkedIn can help you find prospects. It can help you do competitive and prospect research. It can help you get your next cold call answered. And it can help you earn endorsements that further build your brand’s reputation.
LinkedIn is different from other social networks in that it’s about your professional expertise. It’s not about sharing what you had for lunch or wishing your grandmother a happy birthday. If you’re selling to commercial properties, it’s very likely that the people you’re selling to have LinkedIn profiles.
Here’s how to leverage LinkedIn to grow your commercial lawn maintenance business:Read More
Tags: field service sales
I recently returned from a vacation in the Black Hills of South Dakota. Obviously, I made a stop at Mount Rushmore to see, as my two-year old son says, “the faces.” That visit got me thinking: What attributes or actions did these four leaders exhibit that led to them being immortalized in the granite of a South Dakota mountain? And, how can you mimic these attributes to grow and improve your business?
Tags: field service business
Tags: field service business
By Chad Reinholz
For the past three years, HindSite has conducted surveys of green industry businesses and compiled the results in our annual Green Industry Benchmark Report. One of the most surprising things - at least to us - is that every year field service software usage barely seems to creep above 30% of respondents.
That means fully 70% of green industry businesses aren’t using software to eliminate paperwork and automate manual processes. Which got me wondering - what reasons would someone not using software provide for failing to pull the trigger?
With that in mind, here are five reasons not to buy field service software:
Tags: field service software
So you’ve decided to start a lawn maintenance business. You’re excited. You’re optimistic. You’re looking forward to growing it to be a staple in your community.
Owning a business is fun, but it’s also a challenge. I’ve talked to a number of green industry business owners, and the following four items are what they most frequently admit caused the most heartburn in the early stages of their business:
Tags: lawn care business
Apple recently revealed their latest and greatest products - a new large screen iPad, a new phone with “pressure touch” and a pencil that takes advantage of their new touchscreens. If you look at the tech itself that was released, it’s not exactly cutting edge. Many other manufacturers create technologically superior hardware. By most objective measures, Android is a better software platform. Yet Apple will most likely sell boatloads of their products and make great gobs of money.
Why? In a lot of ways, it’s because they understand design. They make products that - though maybe not as functional - are beautiful to look at and easy to use. Their products are as much a fashion accessory as they are technology.
Design matters. Whether you’re selling advanced technology like smartphones or trying to sell your irrigation business, buyers are attracted to well-designed products and services.
Tags: irrigation business
Tags: green industry business
As Minnesotans, we aren't blessed with great sports teams. The Vikings have lost four Super Bowls. The Wild/North Stars haven't sipped from Lord Stanley's cup. The Timberwolves? They may be one of the worst franchises in the history of professional sports.
But there was a bright spot in the late 80s and early 90s. Led by a short, rotund center fielder uniquely named Kirby, the Twins shocked the world by winning two World Series championships.
Though they've had moderate success since, especially a great run of playoff appearances in the 2000s, they haven't sniffed the World Series since. In fact, over the past four seasons, their best season was an abysmal 70-92 affair. Given that, not much was expected of the team this year, with most experts predicting a slight improvement to 72 or 74 wins.
Barring a horrific collapse, they’re on pace to win around 85 games, a surprising increase given the supposed lack of talent on the team. How did they do it? And more importantly, how can you take mimic their success in your business? Here are four tips to help your field service business get started replicating the Twins success: