Using Insights to Improve Your Field Service Business’ Facebook Page

Posted on Mon, Jul 06, 2015

By Chad Reinholz

Facebook has 1.4 billion users. Let me just let that sink in - 1.4 billion. That’s a lot of people, which makes it the world’s most popular social media site.

Odds are, most of the customers your field service business serves are Facebook users. You probably already know the value of having a Facebook page.

But do you know how to leverage Facebook’s built-in analytics to review and improve your Facebook page’s performance?

Read More

Tags: field service business, social media

4 Benefits of a Field Service Sales CRM for Your Green Industry Business

Posted on Fri, Jul 03, 2015

By Chad Reinholz

Read More

Tags: field service software, field service CRM

A Provider’s Guide to On-Demand Lawn Care Services

Posted on Wed, Jul 01, 2015

Read More

Tags: lawn care business

How to Build a Sales Forecast in Your Green Industry Business

Posted on Mon, Jun 29, 2015

By Chad Reinholz

Read More

Tags: field service software, green industry business, field service CRM

5 Ways to Inspire Your Green Industry Employees

Posted on Fri, Jun 26, 2015

By Chad Reinholz

If your green industry business is similar to a lot of other green industry businesses, it started with your passion for working in the field. You started as a soloist - perhaps with your wife or family providing part-time administrative support - and grew it into a business with office staff, multiple field techs, equipment and a lot more responsibility.

One of those responsibilities is leading your team. If you’re like a lot of other leaders, you know how hard it is. Especially in your business - you’ve done all of the jobs that the employees you’ve hired are doing. You did them with passion - because it's your business - and, in many cases - your employees lack that passion. How do you instill it in them?

Here are five tips to help you inspire your team:

Read More

Tags: small business tips, green industry business

10 Tips to Get the Most Out of Your Next Trade Conference

Posted on Wed, Jun 24, 2015

By Chad Reinholz

We’re exhibiting at the Snow and Ice Management Association’s (SIMA) Snow and Ice Symposium tomorrow and Friday. It’s a great show for us because we get to meet and talk with snow contractors and show them how our snow removal software can make them more efficient.

But trade conferences also offer a great opportunity for contractors to learn how to grow and improve their businesses. According to our recent Green Industry Benchmark Report,  just 10% of those who saw revenue growth in excess of 20% didn’t attend a trade show in the past year, compared to 15% of those whose revenue stayed the same or declined.  So there appears to be some correlation between attending trade conferences and revenue growth.

With that in mind, here are some tips to conquer your next trade conference:

Read More

Tags: green industry business

4 Ways to Wow Customers New to Your Green Industry Business

Posted on Mon, Jun 22, 2015

By Chad Reinholz

Last fall we conducted a survey of more than 300 buyers of green industry services. What we found is that the newer a customer, the lower they rated their service provider.

Which, when you think about it, isn’t unusual. New customers don’t have a strong relationship with their provider. They don’t have a track record with a business that would enable them to rate it highly.

Which also means your newest customers are likely your most at-risk customers. So how do you ensure they become long-term, satisfied customers?

Here are four tips to help you wow your newest customers:

Read More

Tags: green industry business, customer satisfaction

7 Tips to Retain Employees in Your Green Industry Business

Posted on Fri, Jun 19, 2015

 

By Chad Reinholz

With the recession long ago and unemployment continuing to slowly decline, your green industry business faces a new problem - finding and retaining employees. I’ve heard from two customers in the last week who have said the same thing - our employees hold all the power.

That’s perhaps not the right way to look at it, but it’s true. Your employees do hold all the power. For example, most of our irrigation service customers had at least one additional technician this year. Which means technicians are in high demand.

So how do you find and retain your employees? Here are 7 tips:

Read More

Tags: green industry business, employee satisfaction

4 Sales Metrics Your Field Service Business Should Be Tracking

Posted on Wed, Jun 17, 2015

By Chad Reinholz

When I was a kid, I loved baseball. I collected baseball cards and memorized stats (I still remember that Kirby Puckett hit 4 homers total in his first two seasons in the league, then exploded for more than 30 his third year). In those days, batting average, home runs and RBI were the key metrics you’d pay attention to in a hitter.

While those are important today, advanced metrics have taken over. On-base percentage, slugging percentage, OPS and WAR are common metrics used to evaluate players. Heck, the Houston Astros signed a guy who had a career ERA of over 8 (which is bad for those of you who are lost right now) simply because his curveball had an almost unheard of spin rate.

Speaking of the Astros, they’ve been one of the big surprises this season. They’ve done it because they now worship at the altar of advanced metrics when making decisions. It’s helped. It also helped the Red Sox with their first World Series in almost 100 years earlier this century, and has helped the A’s become a contender year in and year out.

Read More

Tags: field service business, sales

5 Local Search Tips Guaranteed to Help Your Business Rank Higher

Posted on Mon, Jun 15, 2015

By Chad Reinholz

Our 2014 Green Industry Buyer Report showed a clear trend. Buyers who purchased in the last few years were just as likely to have found their current provider using the Internet as from word of mouth.

There’s a shift happening that will become more pronounced in the coming years. Instead of trusting their friends and neighbors for provider recommendations, more and more buyers are trusting the Internet to find service providers.

Read More

Tags: small business tips