They say keep every promise you make and only make promises you can keep. To build a better field service business, I’ve learned that follow through is key to maintaining and cultivating customers who trust in my services. Because let’s be honest, if there’s not trust, what is there? It is the foundation of any business, and the beauty of it is simple: there can never be enough. However, to turn back on a promise and letting down the customer can be destructive to your reputation and pocketbook. Let’s look at the rules and rewards of following through in detail so your field service business can continue on the up and up.Read More
In this day and age, people spend a lot of time on the Internet. Every day our lives become more and more dependent on it. That is why online marketing for your Green Industry business is a must. In fact, even if you haven’t created any web content for your business, chances are people can still find something on your business through reviews and comments from your previous clients. If the only thing people can find on your business is a few bad or mediocre reviews, then the reputation you’ve worked so hard to earn might not be accurately represented online, and potential customers might be turned away.
In this article, you’ll learn how to execute some of the most effective green industry marketing tactics and manage your business’s online reputation at the same time. The main idea is to utilize the internet to help people (specifically people who may be interested in your services) by providing valuable content. Improving people’s opinions and attitudes toward your business, attracting customers, and increasing your profits are all secondary benefits of inbound marketing. According to www.hubspot.com, inbound marketing is widely accepted as the most effective way of promoting business online. For a thorough description of inbound marketing, check out this HubSpot page http://www.hubspot.com/inbound-marketing. For some simple tips specific to inbound marketing for green industry businesses, read on!
Tags: Green industry marketing
Save yourself from wasting time and money on a new field service software by asking yourself these five questions before buying. With the growth of field service providers, there is now more variety in what certain programs can offer you, so it’s best to do some research and make comparisons to see what’s best for your business.
As you know, there is a lot more that goes into quality lawn care besides just revving up the mower. You must also ensure that your lawn mower is cleaned regularly and in proper condition. You can do yourself a huge favor for the future by following simple and easy steps to keep your mower clean and operating effectively.
Here are 5 maintenance tips that can improve the quality of the cut and extend the mower's life:
In the green industry business it's important to be efficient and in this day and age what better tool is available to help with efficiency than technology? It can be tempting to stick with old ways and try to do everything yourself. Don't get me wrong, I am weary about all of the changes technology has given us too. However, you never know until you try, right? I can almost guarantee if you let the incredible advancements of technology help your green industry business even just a little bit, you will be glad you gave it a chance. Along with getting with the times and investing in software for your green industry business, we want to give you a few more tips to help with the operational efficiency of your company.Read More
As a seasoned green industry business owner, I understand the urge to resist talking about sales and marketing. Remember the good ol days when you could throw some post cards in mailboxes and boom, marketing? Well those days are gone. Don't worry though, change is good! Here are some tips to keep your business up on your marketing game.
Memorable events don’t just happen overnight. Whether it’s a conference, trade show, seminar or company party, organizing an event takes a strategic plan and its success lies within the details. Here are 5 steps to make sure your event goes off without a hitch.Read More
McDonald's saw phenomenal growth in the 1970s after it decided to give its customers more options with its breakfast menu. Apple was almost bankrupt until 2001 when it released the iPod, expanding to a new market for hand-held tech devices and changing the course of its company toward the success it's achieved today. Then there's Kodak, leader in the photo/camera industry for almost a century - that was before smartphones, digital photography, and the Internet were around. Since then, they've tried to expand into other industries with no success, and the value of their business is only a fraction of what it was during their prime in the late 90s.
So what do all of these examples have in common? They all involve the decision to either continue with business as usual until their competitors run them out of business or to expand/increase what they offer their customers, and the huge effect this decision had on their business.Read More
Saving money is as good as making money. For your field service business to be successful, you need to locate areas where you can cut and consider spending in areas where you can expect a greater return. This requires some organization, research and sound oversight in order to optimize your field management. Read on to find tips on controlling overhead in order to continue building a better field service business.Read More
Complying with pesticide regulations can be tricky business. You want to make sure that your customers are happy and that their lawns are pest-free, but it can be difficult to do that while also complying with the regulations.Read More