Have your email campaigns hit rut? Have bad open rates? Poor click-throughs? Lots of unsubscribers?
Then it’s time to stop, analyze and improve the email practices in your field service business. The five tips below can help you get started improving your email game:
“Fly bite me.”
That’s what my two-year-old sobbed after being attacked by a swarm of yellow jackets in my yard. Like most two-year-old boys, he was playing with a stick in the yard, beating it against the ground. Unfortunately, buried in that ground was a yellow jacket nest. They didn’t like the noise he was making. He and my wife were each stung multiple times.
Like any good father and husband, I raised a fist to the sky and swore revenge against yellow jackets. I immediately went to the store and grabbed some maximum strength foaming hornet killer and blasted their underground home. Revenge was mine, and it was sweet.Read More
Tags: field service sales
You know your current process isn’t working. You’re drowning in paperwork. It’s taking forever to invoice your customers. You’re spending a lot of time communicating with your field employees. You’ve sent a number of inaccurate invoices.
You’re finally ready to investigate field service software. But you’re unsure whether the cost will deliver a return on your investment (ROI). Here are 5 ways to measure your ROI for field service software:Read More
Tags: field service software
When we surveyed customers of green industry businesses last year for our 2014 Green Industry Buyer Report, we were surprised by their communication preferences. The majority - regardless of age, gender or property type - preferred that contractors communicate with them by email instead of by phone, text or in-person.
It wasn’t necessarily shocking that customers prefer email communication, but it was surprising just how overwhelmingly they preferred email.
Which means it’s in your business’ best interests to leverage the power of email to communicate to customers. With that in mind, here are five of our favorite email tools that will help you improve your customer communication:Read More
Did you know word of mouth is a driving force between 20 to 50% of all purchasing decisions? That, according to our 2015 Green Industry Benchmark Report, most green industry businesses cite word of mouth/referrals as the biggest source of new business?
As people are bombarded with more and more marketing messages, they start to tune them out. But what they don’t tune out are messages from their peers.
That’s where video testimonials come in. Because they aren’t you talking about how great you are, consumers tend to trust them more. It also lends credibility - even if someone on your website doesn’t watch your videos, just seeing testimonials registers a positive impression.
So your goal should be to get at least 5 video testimonials on your website. If you have at least 5 on your site, you’ll likely distance yourself from every other field service business in your territory.
Here are some tips on how to do that using inexpensive tools like your smartphone, a tripod, a light and YouTube.
Tags: field service business
We recently built a field service sales CRM, the HindSite Sales Manager, into our field service software solution, HindSite. In the process of creating that solution, we talked to a number of green industry businesses about the issues they have in their sales process.
One that reared its ugly head frequently - especially in lawn maintenance businesses - was the tension between sales and production. Sales will visit a property and their goal is to sell it. In a typical lawn maintenance business, creating an estimate usually involves learning the square footage and what we call the difficulty factor - what obstacles could slow down the job? And then determining what equipment will be used.
Tags: field service sales
This weekend, the NFL held their annual Hall of Fame induction ceremony (and Hall of Fame game, where our Minnesota Vikings embarrassed the Pittsburgh Steelers - SKOL!). Fran Tarkenton, the great former Viking QB, inducted his best friend, Mick Tingelhoff into the Hall with a short speech.
Afterward, in an interview, he mentioned that what made the Vikings of the 70s great was their culture. He said that, from a talent or schematic perspective, NFL teams are very similar. But what makes great teams is the culture of hard work and winning that they exhibit.
The same applies to your field service business team. You need to build a culture of winning if you expect to grow. How do you do that? One way is to incorporate team-building exercises into your business. You can do small exercises weekly, larger ones quarterly and gargantuan ones (look, I just used the word gargantuan in a blog post!) annually. It’s a great way to get away from the daily grind and get to know each other on a deeper level.
Want some tips? Here are 8 team-building activities to try in your field service business:Read More
Tags: field service business
You’ve decided you want to start a lawn maintenance business. Now what?
One of the first items to consider is who to target in your new business. Essentially, that means are you going to target residential properties, commercial properties or both?
Realistically, you most likely want to start with one or the other, not both. Part of the decision may depend on your market. Where’s the competition? Is it good competition? Are there a lot of upper-middle class housing developments nearby? Is there an area with a high density of commercial properties?
In addition to answering those questions, you’ll also want to consider the pros and cons of each. Here are some considerations:
The explosion of the Internet in the past 10 years has led many cash-strapped green industry businesses to shun direct mail and try less expensive tactics like email marketing and social media. In fact, according to the 2015 Green Industry Benchmark Report, just under 25% of respondents are using direct mail in their marketing mix.
Not surprisingly, since the Internet took hold as a marketing medium, direct mail response rates have actually increased by 14%. Given that your competitors likely aren’t sending direct mail and that response rates are typically pretty good, it’s worth trying direct mail in your business.
Here are four direct mail tactics to try in your business:
Tags: Green industry marketing