Homeowners are shying away from pesticides and chemicals these days as they worry about their children and pets coming into contact with dangerous lawn chemicals. As a result, there is a burgeoning market for green industry business owners on which to capitalize. However, breaking into the niche of organic lawn maintenance and lawn care is not necessarily an easy one. Here are six ways that your green industry business can break into this market and be successful at it.
Tags: green industry business
By David Crary
In order to run a successful green industry business, one obvious component is customers. Without happy, loyal customers your business will fall flat and fail. Keeping customers and gaining new ones is the only way for a business to grow and prosper.
Tags: green industry business
Late in 2014, we surveyed hundreds of buyers of green industry services and released a report, the 2014 Green Industry Buyer Report. It’s full of great information about the folks that buy services from green industry businesses.
We learned today’s buyers are much more reliant on the internet for information. 10 years ago, 80% of green industry buyers first heard about their current provider from a friend. Today, that’s down to 40%. Instead, buyers are turning to the internet to learn more about green industry businesses.
The obvious takeaway: If you own a business, your website needs to sell your business.
Unfortunately, I’ve been on a lot of green industry business websites that don’t do a great job of persuading their buyers to buy. With that in mind, here are five tips to help you perfect your copy so it gets your readers to act:
There are clear signs that the new interim rules for H-2B visas will have a big impact on green industry hiring and employment. While the new rules, issued by The Department of Labor and the Department of Homeland Security are very similar to 2012 rules governing H-2B applications, they also include some new elements that you should be aware of. Here are 7 ways this new interim H-2B agreement will impact your green industry business and the industry as a whole.Read More
It's no secret that happy, satisfied customers make for a successful and thriving green industry business. By tending to your customers and doing great work for them, you in turn are creating a pool of loyal consumers that are likely to recommend you to their peers.
Getting referrals is such a powerful tactic in growing a business because consumers rely heavily on word-of-mouth for purchasing decisions. This means that one happy customer can soon turn into multiple. What many businesses don't understand is that you have to put work in to get great referrals. Just because a customer is happy with you does not mean they will necessarily go out of their way for you at the drop of a hat.
In order to get a steady flow of referrals, you must have an effective referral program in place. Here are 5 tips to get you started in the right direction.Read More
Employees are the most important investment you make for your green industry business. Attracting good workers is essential to your company's long-term success. Not only do they perform the bulk of your work, but they are a valuable source for new ideas, publicity, and future company managers. To hire good employees and ensure your business's success, make sure to:Read More
For those in the field service industry, increasing productivity, efficiency, and organization at every level within a company is essential for continued success. That’s where field service software proves its value. Green industry contractors, pest control specialists, maintenance companies, pool cleaners, electricians, and plumbers are just a few of the industries and specialties that can benefit from field service software. Here are some ways software can improve your business for owners, office managers, and every individual worker.Read More
Spring is here, and that means business is really picking up across the green industry.Consider this the most important and most difficult part of the winding staircase that will lead you to success. It’s a great time to improve revenue streams, gain new clients, expand your business, and ensure a healthy profit for your green industry business.
However, it takes the right strategy to fully take advantage of the busy season. If you want to ensure you don’t miss out on the serious profit potential this time of the year represents, use the following tips to keep yourself rolling in the green.Read More
By David Crary
Selling commercial landscape maintenance services isn’t easy. There’s a lot of competition for commercial properties. You’ve got national players like U.S. Lawns and Brightview as well as your local competition all vying for the same properties. How do you compete for commercial properties? Communication is the key. Commercial property managers expect to always know what’s happening on their property, and one way to deliver it is to send a completion email after you’ve done your work.