By David Crary
When I think of customer loyalty, I think of Apple. The joke I always make is Apple could slap an Apple logo on a turd, sell it for $200, and their fans would buy three of them. They have legions of extremely loyal consumers.
You’d like those same loyal customers for your field service business, too, right? Well, one simple way to generate legions of loyal customers is to install work order software. You’re probably thinking “How does work order software generate loyal customers?” Lucky for you, here are five ways work order software can improve customer loyalty: