Do you want to gain and retain lots of great customers? Are you having a hard time getting your name out there? Content marketing can do this and so much more. In the process of distributing content online, you establish yourself as a leader and expert in your field, and soon those readers become leads and then become valuable clients who turn to you again and again (click here for inbound marketing tips). Content marketing works better for some industries than others. Here are 4 reasons why content marketing is a perfect fit for your green industry business.
1. It opens the door for networking
Networking is super important in the green industry. It’s a small enough industry that networking really gets your name out there and opens doors that simply cannot be opened with traditional advertising. Content marketing creates a great new space for this networking to happen. People can come and hang out on your blog, learn some stuff, share ideas, and get to know you and your company. If they like what they see, you can bet they will give you a call when they need your services, or even recommend you to friends or family.
2. Blogs are a great place to share landscaping ideas and testimonials
Testimonials are one of the most effective tools in marketing. When I see that someone else had a great experience with a company, I can picture myself having a great experience too. In content marketing, you can share landscape ideas from recent projects you’ve done and, with your clients’ permission, transform your online presence into a home-run-hitting marketing machine! Web-surfers will visit to see photos and get ideas for their project and will be transformed into leads in the process. Once they see the work you’ve done and read the great reviews, they’ll be hooked.
3. Content marketing allows you to share industry standards
Most clients won’t understand all the standards involved in your business. Your company blog will allow clients to peek in on all that goes on behind the scenes. Tree removal, for instance, can be extremely dangerous, requiring lots of safety equipment and heavy machinery. Customers may balk at the price of removing a tree until they recognize the complexity of the industry standards and see all the red tape you have to cut through. The more they understand the rules and your compliance with them, the more they will value your services.
4. Offseason provides perfect time to create content
Many businesses can’t find time to write content for their blogs because they are too busy running their business. With the green industry, you can use your slow season to build up a big inventory of content to use down the road. In the spring and summer, when you are busy running your operation, you will have all that content ready to fire out there and bring in all the clients you need. The steady flow of marketing will bring in customers all season long. On top of that, the research that you do in the off season to write your blogs will probably teach you things you didn’t know and give you ideas to make you even better at what you do for the coming season.
Content marketing is a fun way to spread the word about your business and point you out as a leader in your industry. Every business needs great marketing. Different approaches work better for different industries. In the green industry, content marketing is a great fit that will get more green in your pocket over time.
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