By David Crary
One of the reasons I think HindSite’s field service software solution has been so successful is because we understand our buyer. We’ve traditionally sold our field service management software to the green industry – irrigation businesses, lawn care businesses, landscaping businesses, etc. I owned an irrigation business for two decades, so I was intimately familiar with the needs, wants, struggles and triumphs of a green industry business. I’d experienced the highs of a busy, productive startup season, and the lows of a long cold winter. I could relate to the green industry business owner.
But for many of you, you may not have a firm grasp of who your customer is, what they want from you and why they find your services valuable. To help better understand your customer, I highly recommend conducting an annual customer satisfaction survey.