I came across a pretty interesting article today that actually left me pondering my own view on lies and liars in the business world. The article, The 7 Most Common Lies Customers Tell, was written by Mike Michalowicz, CEO of Provendus Group – a consultancy that helps companies whose growth has plateaued. In the article, Michalowicz discusses both why and how customers lie to businesses.
Michalowicz says customers lie because they are human and no human is beyond lying. Seems pretty reasonable, right? He also states “lying is a fact of life, and knowing this gives you the ability to find the truth behind the words, which is critical to business success.” This had never once crossed my mind before. I thought honesty was the best policy (which I still believe is true), but never thought to be looking for truth behind the words.