By David Crary
Ready or not, the holidays are here. You may not be thinking now is the time to focus on your small business, with the hundreds of gifts you still need to purchase for family and friends, but now is the perfect time to look at your small business growth strategies. The holidays provide your small business with the opportunity to not only get out and help your community, but also to help you build your business. How you ask? Through participating and volunteering for charities around your community.
Besides the obvious reward of helping out those in need, donating your time to charities also benefits your business. Your involvement helps you meet new and potential customers, while also getting your name out there to those who may have never found you any other way. You get to get out of the office and talk with members of your community. You can find their pain points, offer services, or perhaps even team up in business, all while working for a good cause. When you sponsor an organization or event, they usually place your company name on their flyers, brochures, etc. It’s like advertising for a good cause! How can you not do it?