green industry

Benefits of Natural Grass: 5 Things to Tell Customers Who Want to Remove Their Lawn

Jul 20, 2017

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Most of the time when you lose a customer it’s to a competitor but what about those times where they get out of the game entirely. People removing their lawn and opting for an alternative yard is rare in most places in the U.S. But other regions - COUGH, Southern California - it occurs much more often. The cash-for-grass program in that area doled out more than $450 million between 2012 to 2014.

So what’s an irrigation business owner to do? Well that depends on who you’re talking to. You have to pull the right thread - unweaving their intentions -  and in the end preserving their lawn and your customer.

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2017 Green Industry Benchmark Report

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