Good is the Enemy of Great
We have all been the “Mr. Fix-Its” around our homes at least once in our lives. Sometimes the jobs are finished, and it just turns out perfect. Other times we simply shrug our shoulders and say, “good enough.” If you are fine with just doing a good enough job on your own home, then good for you! But what if it’s a person you are paying to work on your home? Would you want them to just shrug their shoulders and say “good enough”? We didn’t think so. And we can bet your customers wouldn’t appreciate it either.
Do you want your food cooked “good enough?” Do you want your car fixed “good enough?” How about your surgery to be done “good enough”? Good enough actually isn’t good enough anymore. Just like you expect the greatest level of service, so do your customers.
We get hot and tired and cut corners. It’s your job as owner to remind your employees that customers are why they get a paycheck. Any business can be “good enough”. A company that goes above and beyond, however, truly makes an impact on the customer.
You should always be seeking to be better. There is always room for improvement and so you should never settle for just “good enough”. Customers appreciate the extra effort put in and are more likely to be repeat customers if they feel they were given great service. As a company, strive to be great, not good.