Now is the time to take your company’s business-to-customer connections to the next level. Depending on how well you communicate, you can make your company soar like an eagle or crash like a poorly-guided toy plane. To have a great field service business, you can’t afford to connect poorly or fail to connect with customers. Email is a great way to fill in the gaps in your company’s communication. Many emails can be automated and will keep your customers feeling in-touch with you, without having to hire more customer-service agents. Here are five reasons your field-service business needs customer email addresses:
1. To send transactional emails
Field service businesses have lots of appointments. Confirming appointments and reminding customers by phone can drain valuable time and money. Field service software can do all the confirming and reminding automatically via email. This keeps you in touch with your customers without having to lift a finger. You can also send out appointment completion emails with next step reminders and tips.
2. To send promotional emails to grow your business
One of the most effective ways to generate more business is to market to your current or past clients. Maybe they’ll want another service or perhaps they’ll recommend you to their friends. Email is a non-intrusive, cheap way to advertise directly to your target market. Take advantage of this great opportunity by sending out newsletters, promotional offers, tips and coupons. At the very least, you will be keeping your company name in the front of their minds for the next time they need services.
3. To send customer satisfaction surveys
Finding out what your customers think is the absolute best way to improve and grow your business. The insights they share can help you determine what your strengths and weaknesses are, so you can make improvements and be your best. Email customer-satisfaction surveys are not only easy for you to automate and deliver, but they are easy for the customer as well. Don’t miss out on this opportunity to improve your business.
4. To send invoices
Emailing invoices is a lifesaver in the field service industry. Sometimes it can be hard to make time to sit down and create all the invoices from the day. Sometimes it gets put off until the end of the week. This can cause big cash-flow problems because customers who haven’t been billed won’t be able to pay you. Save yourself lots of work, stress and money by using software to automatically create and email your invoices. This makes getting invoices out the same day a breeze. The quicker the invoices go out, the quicker you can expect to get paid. Getting paid quickly is essential to keeping your business going, so how can you afford not to use email?
5. To send contracts
Sometimes contracts can seem unending. Save paper by emailing contracts to clients. Clients appreciate how quickly email will deliver their contracts, and you will appreciate the ease of attaching a contract to your email and having it accepted electronically. Hindsite’s Green Industry Buyer Report reveals that customers prefer email to all other forms of communication, so why not take advantage of this great resource?
Using email to communicate with customers is a win-win: customers prefer it and you save money and time using it. With field service software, like ours here at Hindsite, you can easily record and keep track of all your customers’ contact information, including email. Though a few customers may still prefer to be contacted by phone, email communication is essential to providing a great customer experience at a low price. Don’t drop the ball on your customers and marketing campaigns – fully utilize email this year to take your business communication to the next level.
For a more in-depth look at why email is important, check out our free eBook!
