green industry business, Website Tips

Green Industry: 8 Outstanding Business Websites

Jun 06, 2017

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Whether you own a lawn maintenance, irrigation or landscape business you have the opportunity to have a website that not only converts visitors but is also easy on the eyes. The fact that the work you do aesthetically impacts a property means you should - in some way - show this transformation. And this visually-forward approach should also seep into the design of your website.

 

What Makes a Good Green Industry Business Website

Before we get into the stellar websites it’s a good idea to layout what make up a good green industry business. And, as you’ll see, the websites that follow successfully meet this criteria - to some degree or another.

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8 Green Industry Businesses with Outstanding Websites

 

All Terrain Landscaping

Greeley, Colorado

Leave them laughing and happy: From the story about how their first landscaping vehicle was an ‘84 hatchback Mustang to the tid-bits about the three brothers - visitors get warm welcome and maybe even a little chuckle.

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The Goods:

• Prominent Primary and Secondary CTAs

Digestible Layout

Responsive Design

Personal Tone

Easy Navigation

Crisp Copy

 

Blue Jay Irrigation

London, Ontario

Give the people what they want: Having testimonials and FAQs in the navigation bar points visitors in the right direction and gives prospects the information they need to make a decision.

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The Goods:

Clear Presentation

Easy Navigation

Prominent Primary and Secondary CTAs

Mobile Friendly

 

A.A. Waters & Brookes

Vaughan, Ontario

Aahh-ptimized: With a URL that’s geo targeted and a headline that’s keyword forward, this site isn’t messing around when it comes to SEO. Add that with their head turning animated visuals and you have a beautiful and effective design.

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The Goods:

SEO Optimized

Clear Presentation

Prominent Primary and Secondary CTAs

Digestible Layout

Responsive Design

Animated Visuals

Mobile Friendly

 

Foegley Landscape

South Bend, Indiana

Professional: Taking a simple and professional approach to their website, Foegley Landscape ensures their visitors aren’t distracted and can easily find what they’re looking for.

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The Goods:

Easy Navigation

Crisp Copy

Professional Design

Mobile Friendly

 

Nutri-Lawn

Many Locations Across Canada

On a mission: Nutri-Lawn is a green industry powerhouse in Canada and their website is no slouch either. Even though they have an endless amount of information and content it’s easy to go exactly to your desired destination. Oh and they have a picture of a dog on their homepage.

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The Goods:

Easy Navigation

Rich Content

Welcoming Homepage

Digestible Layout

Responsive Design

 

Conserva Irrigation

Richmond, Virginia (HQ)

Keep it simple stupid: As a former copywriter I’m a sucker for snappy wording and this website has a crisp headline at every turn. This clean and simplified approach starts with their homepage - eliminating distractions and keeping visitors on track.

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The Goods:

Easy Navigation

Simple Homepage Layout

Snappy Copy

Unmistakable Primary and Secondary CTAs

Engaging Visuals

Mobile Friendly

 

Select Sprinklers

Burlington, Ontario

All round good stuff: From the homepage’s animated sprinkler visual to the placement of CTAs to the geo-targeted page title to the coherent layout on every page this website brings it from start to finish.

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The Goods:

Easy Navigation

Flat, Responsive Design

Animated Visuals

Coherent Layout

Thoughtful CTA Placement

Clever Copy

Mobile Friendly

 

Tepe Services

Cincinnati, Ohio

Show ‘em what you got: Wherever you go - whether it’s the homepage or the service pages - what stands out is the dazzling imagery that sucks in the visitor while at the same time showing their ability to transform landscapes.

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The Goods:

Easy Navigation

Dazzling Work Portfolio

Professional Design

Clear CTAs

 

6 Requirements For a Website That Sells

 

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