There are many reasons companies turn to automated email, but it is especially important to a green industry business. Simply having email for an environmentally friendly business is a necessity. In this area, you should avoid using paper as often as possible so you can practice what you preach, but that is only a small part of why automated email is important to businesses in the industry.
It Saves Time
Let's face it, emails take a lot of time to comb through. Many people spend a lot of time on their personal accounts. Imagine how much time can be spent on a prosperous business account. That time can be better spent on other things for the business with automated email. With automated email, you can respond to types of emails automatically. If further response is needed, an actual response can be given. However, the automated email will significantly cut back on time spent responding to emails.
It Saves Money
Time is money so if you are saving time, you are definitely saving money. If you are cutting down on the amount of time an employee spends answering email after email, they are better able to use their time doing something else to help grow the company. If you do not have automated email, you will need to pay someone to check and respond to the emails daily as well as do other things for the business that the first employee can do. Save yourself some money with automated email and only pay one person to do the work. This is one of the main ways you can make your green industry business more productive and save money.
It Helps Keep Your Customers Happy Which Leads to More Referrals
The one thing about automated email is that it gives a response almost immediately. This response can answer the questions that your customer has in a fast manner, even if it is after hours. This type of fast response to your customers gives your green industry business a positive rating with the customer. Now, not only is your customer happy, but they are more likely to refer their friends to your business, which results in even more profit for you as well as a happy customer. A happy customer is the best kind of customer. Service business marketing is heavily reliant on referrals because of the nature of the business.
It Helps You Track and Organize All Correspondence
Automated email comes with a lot of different features, including a way to track and organize all of the correspondence. Some programs even allow you to analyze this data so you can use it to improve your business over time. These emails can point out what issues your customers are encountering the most often so you can pinpoint them and develop a plan to make the process better. Because you can track and organize the correspondence, you can also quickly locate it if you need to.
It Helps You Target Sales
Another way an automated email can help your business grow is by helping you target sales. These automated email programs offer a lot of benefits and ways to track different aspects of your business. One of these things has to do with where your sales are the most productive. It can help you determine where you should target your marketing so you will have the best results possible.
The goal in any business, especially a green industry business, is to make the world a better place while improving your business. With the help of automated email, you can make a bigger impact on your community and take your business further.
For more email benefits for your green industry business, download our free eBook, 15 Emails Your Service Business Must Send.