By Taylor Tuomie
The work that you produce, the way you treat your customers, the way your website looks, the messages that you use in marketing materials and even the way your trucks look are all factors that fall into your business’ branding. Customers value appearances, they appreciate the quality that goes into a brand’s product or work, and customers of field service businesses are no different.
They want to know that what they are spending their hard-earned money on is valuable. And even if you feel your work speaks for itself, the other components of your brand might be speaking louder than you think. One component a field service business’ branding that shouldn’t be overlooked is the customer facing appearance. What does the customer see when your trucks pull up to their house? What are your customers seeing when they interact with your field techs?
If you want to be taken as a serious company, you should look the part. A uniform can give your company that image. There are a few different options you can look into. You can buy uniforms and give them to your employees, with the expectation that they clean them. You can have your employees buy them(often an unpopular route to go). Or you can rent them, which has benefits for both business owners and employees! Here are 5 reasons why your field service business should rent uniforms and five companies you can rent uniforms from!
Promote your brand
This is the number one reason why your business should implement uniforms. If your field techs show up to a job wearing beat up jeans or a torn up t-shirt, it reflects poorly on your company. Uniforms not only look professional, they can also carry your branding.
Most uniform rental services will charge a bit extra for branding, it can be worth it in the long run. If you were to purchase branded work clothing for your employees outright, it can get spendy.
Find the right fit
Another benefit of renting uniforms for your field service business is the options that you have for differents styles and fits. Say you’re running a lawn maintenance business with 20 field employees. Some people might like a button down short sleeve shirt, while others would rather have a golf-style polo instead. You have plenty of options when you go through a rental service. You can give your employees a choice of a few different styles that they would want and having them make the decision will make them all the more likely to be on board with uniforms.
Cleaning services are convenient
Customers are more willing to trust a company that shows up in clean uniforms. In a customer’s mind, they associate it with attention to detail. When you rent uniforms, the rental plan will typically come with a cleaning plan. This is incredibly convenient for your employees!
Who in their life has ever came home after a long day of work and thought to themselves, I would love to do laundry right now? And even more so, if you’re a lawn maintenance, irrigation or landscaping company, the clothes that you wear on the job can get absolutely covered in grass, dirt, dust and even concrete. That stuff can wreck non-work clothes and can even ruin a washing machine if it is exposed to too much.
Being able to drop your work clothes off at the end of the day to get cleaned is convenient for employees and can even be viewed as a job perk or benefit. As a business owner, you don’t need to worry about your employees showing up in dirty work clothes, too.
Less cost for turnover
Unfortunately, the green industry and other field service businesses have a good deal of turnover. If you’re supplying uniforms for your employees, it can get expensive if employees leave the company. If you’re renting uniforms, you’re able to easily change sizes and styles for a fraction of what it would cost to buy completely new stuff.
Uniform rental services
If you’re considering renting uniforms for your field service business, here are a few that you can consider. Most have locations all around the U.S. and Canada and each have their own types of offerings, like custom branding and cleaning services
Now that you're looking the part of the professional out in the field, why not spruce up the way your website looks and performs? Download our free eBook Local SEO for Green Industry Businesses to learn how to create an online presence that looks fantastic and gets you found in search engines!
