Marketing plays an important role in building a successful business. You’ve got to craft your message perfectly so that it resonates with your audience. If you don’t, people won’t understand why they should choose your business and your sales will falter.
This year, we’ve been busy analyzing the results of 14 surveys, held 43 focus groups and enlisted the help of 6 marketing agencies, all in the hope of finding the perfect marketing message that helps us sell HindSite.
We believe we’ve hit on it - HindSite: The Other Blue Pill.
We’re excited. This tagline is the culmination of countless hours spent playing Nerf basketball and Angry Birds, visiting dozens of specialty coffee shops and spending hours brainstorming on a whiteboard, all in an attempt to find the perfect motto for our field service software.
We’re so sure that this tagline is the greatest thing since sliced bread that we spent roughly the budget of Spider-Man 3 to create this advertisement:
It’s a winner, right?
And here’s why: Because our field service management software improves your sex life. Ask our customers, and they’ll tell you that prior to HindSite they just didn’t have time to spend with their wives. They were working late nights and weekends working through the never-ending pile of paperwork that lined their office.
When they did come home, they were exhausted. They barely had time to eat a decent meal before settling into bed to repeat the process the next day. They fell asleep before they could rock their wife to sleep.
They often came home in a foul mood. Because their process was so laden with paper and manual entry, things always fell through the cracks. Customers were constantly complaining about an inaccurate bill, or a service call that was never completed. They were too stressed to de-stress their wives.
Their wives were unhappy. They fantasized about teenage romances, hunky former college professors and the dashing neighbor down the road. They missed their husbands. A lot. Like really a lot. And their husbands were too busy to get busy.
But then they installed HindSite. It combines a field service CRM, field service scheduling software, field service billing software and mobile field service software to eliminate paperwork in their business. And without all that paperwork, they weren’t spending nights and weekends at the office. They were spending nights and weekends familiarizing themselves with their wives.
We believe HindSite has improved the sex lives of our customers almost as well as Viagra. And without the side effects. I mean, really, who wants to go to the hospital after their “excitement” hasn’t subsided after four hours? The side effects of Viagra include painful urination, chest pain, an uneven heartbeat, fainting, nosebleeds, numbness, vision changes, hearing loss, headaches, and trouble breathing.
With HindSite, you don’t have those problems. Your only problem is figuring out what to do with all your free time – and profit. It’s a good side effect to have.
So that’s why we think the tagline “The Other Blue Pill” is the perfect motto for our product.
Oh, and Happy April Fools’ Day!