"Got Milk?" "Just Do It." "Breakfast of Champions" - a slogan can change a business. In some cases it has even saved a business. But where do slogans come from? What makes a slogan effective?
To answer the first question, anywhere. A slogan can come from solid business rationale or complete randomness. Take "Just Do It." Nike's slogan that's provided athletes the ultimate (and most simple) motivation for almost 30 years. It's creator - Dan Weiden - said it came from notorious serial-killer Gary Gilmore's last words before facing a firing squad: "Let's do it." That's some interesting inspiration, to say the least.
Effective slogans usually have a few things in common. To start, they're usually simple and have a clear message. Secondly, people tend to like slogans with a higher level of creativity. And lastly, a slogan should fit the brand and business that it is attached to. Failure to do this last part will leave potential customers confused and disengaged.
So without further ado, here are the best lawn care slogans.