Pool services businesses range in size from a guy with a truck and a pole to businesses with an office manager and field technicians that offer maintenance, repair, design and build for their customers. While only parts of the United States have climates that enable pool services professionals to work year round, there is still plenty of work for seasonal operations.
Seasonal pool service businesses typically have a busy season which is bookended by pool openings in the spring and closings in the fall. And while they are only out in the field for part of the year, that doesn’t mean they aren’t working year round. There is office work to complete, there are marketing plans to put together, employees to hire (often a point of difficulty for pool maintenance and repair businesses) and equipment to prepare.
Whether your pool business is brand new, looking to gain traction in your area or have been around for years, gaining and retaining customers is vital to your business’ health. Both need to occur in order to have sustained growth.
According to a study conducted by IBIS World, there are over 50,000 pool services businesses in the United States. It would be safe to assume that many of those businesses saturate the larger metropolitan areas. Gaining a foothold in a market that is competitive might seem impossible. But if you’re willing to put in the time and effort and you’re willing to get scrappy with the resources you have, it is possible to grow your business into a very profitable venture.
In our free eBook 15 Ways to Gain and Retain Pool Service Customers, we covered a few ways to find and keep customers coming back to you consistently. We go in depth on topics such as marketing, customer service, management and much more!
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