Testimonials and clients reviews are some of the strongest selling points you can provide to your future customers, and one of the easiest. They are a simple review, case study, or even just an awesome quote that you can place on your website, on brochures and flyers, or ask the client to post on review sites themselves.
The question is how do you get these great marketing tools? You could wait around and check sites to see if anyone is giving you reviews on their own. Or you can ask! Sometimes people get nervous to ask for reviews, especially if you are asking for them for your own business, but you may actually be surprised how willing people are to help out. If you have built a great relationship with your clients, they are usually happy to help you out.
Getting testimonials from clients.
First you need to ask them if they are okay with being used in a testimonial. Next, get a variety of testimonials. Choose different types of customers using your different services. It will show you work for a broad range of clients, not just a small group of the population. After you receive the review, you should always show your thanks. Send them an email, make a personal phone call, or send them a thank you card. Remember, they didn’t have to do this for you, so show your appreciation for that fact. You will also want to keep these testimonials up to date. Having a positive review from five years ago doesn’t really tell prospective customers much about how you work now.
On the flip side of this, be sure you are monitoring sites where customers can make reviews about you. Enter your company’s name into Google and see what comes up. Bad reviews should be dealt with immediately. Contact the customer who made the review and see if there is a way you can fix the issue they had with your company. If you are able to solve the issue, also ask if they would remove their negative review of you. Bad reviews can have a lot of negative effects on your company so make sure they are handled quickly and to the best of your ability.
Testimonials are one of the easiest and cheapest ways to market your company as a quality field service provider. Stay up to date on reviews and mind your P’s and Q’s and you will have a pretty strong marketing tool on your hands!
Key Take Aways:
- Get testimonials and positive reviews from clients
- Keep them current and up to date
- Review negative reviews and solve the issue if possible
- Mind your P's and Q's - say thank you after you receive a good review.