By David Crary 
It seems like Facebook has become as much apart of our lives as our daily cup of coffee and newspaper. Whether you have chosen to use it as part of your green industry business' marketing strategy yet or not, having a professional Facebook page has a lot of up-side. Maybe you already have a Facebook page but feel like you could be generating a lot more traffic. Here are 7 reasons that can help you locate the problem and get you on track for more visitors:
1. You focus too much on your business
Your customers want to feel valued and important. Make your Facebook page as much about them as it is about your company. This way, you will create a cyber connection that will ideally lead to a rewarding long-term professional connection. For example, post tips and tricks on how to get a more beautiful lawn. Not only does that help your followers, but it also leaves the impression that you're a professional, knowledgable green industry business.
2. You don't respond to questions or engage with your audience
On social media, it's important to establish a voice. This means being present on the page itself, otherwise it can seem mundane and impersonal. Make sure you are responding to readers' questions and in a detailed and thorough manner. Additionally, post polls on your Facebook page to engage your audience. Make it an interactive experience so that your readers feel that their opinions and thoughts are being heard.
3. Your audience doesn't care about your message because it's not relevant
Your Facebook page needs to portray a friendly and personal feel. In order for your audience to feel compelled to like your page, they must feel a connection of some sort. This could because you posted a funny joke about your lawn mower that spit a bunch of grass in your face or because you posted a photo of your dog who got stuck in a snow bank. Whatever you choose to post, just make sure it's relevant to your audience. This will create that cyber connection that is very important in the world of social media.
4. You're not offering anything
Let's face it, one of the main reasons people visit your Facebook page is to snag a deal on your services. So throw out some offers. And make them fun. For instance, post on your Facebook page that you're giving 10% off a service if you say "To infinity and beyond!" when you order. I mean, really, who doesn't like a good Toy Story reference? And it will certainly make ordering your service memorable.
5. You never post or you post too much
Like I said before, your Facebook page needs to be personal and friendly. If you're never posting, how will your page ever establish the Internet presence you want? Post 2-3 times a day to keep your material in the timeline of your likers. Otherwise, your page will get lost in the shuffle of the millions of other pages.
On the contrary, make sure you are not posting too much. It's one thing to create an online presence, it's another to create a nuisance. Your audience will quickly unlike your page or choose not to like it at all if they feel that you are clogging their timeline. Keep it to 2-3 posts a day and you are golden.
6. You aren't using enough images
As much as people enjoy reading, most people are very visual. Make sure you are posting vivid and relevant images to go along with your posts. Not only will this catch your audience's eye, but it will also make your post stand out in their memory. So post pictures of your work, your team, your trucks (they're branded, right?), your new billboard, your booth at the home show, even that dog stuck in the snow bank.
7. Your tone isn't engaging
To create that cyber connection that I have probably talked about too much, you need to establish a friendly and relatable tone. If its too formal, your audience won't be able to relate to you. If its too casual, they won't take you seriously. Your points of reference should be friendly and relatable, and you'll create that connection in no time.
Now that you're getting oodles of likes on your Facebook page, why not attack your web site to make sure it's selling your business? Check out our free eBook, the 6 Requirements for a Website That Sells, for more great tips!
, today!