Spring is here, and that means business is really picking up across the green industry.Consider this the most important and most difficult part of the winding staircase that will lead you to success. It’s a great time to improve revenue streams, gain new clients, expand your business, and ensure a healthy profit for your green industry business.
However, it takes the right strategy to fully take advantage of the busy season. If you want to ensure you don’t miss out on the serious profit potential this time of the year represents, use the following tips to keep yourself rolling in the green.
Map Your Routes Efficiently
The busy season means you’re hitting more locations, often with multiple vehicles and teams operating at the same time. It’s time to map your routes efficiently to ensure vehicles are utilizing fuel in the most cost-effective manner possible. This strategy will also mean you and your workers spend less time on the road and more time generating revenue through your lawn care business or irrigation business.
Keep Track Of All Your Expenses
Green businesses are often taking on seasonal employees, expanding clientele, squeezing in more jobs into each day, and working at full capacity. While it may seem like just one more extra task, it’s important to watch all your expenses closely. Consider the amount of gas, manpower and equipment you’re using. Otherwise, costs can quickly spiral out of control if you aren’t watching them closely. First, earmark what you think your expenses should be each week, and then track which expense categories are experiencing cost overruns. Adjust your business strategy accordingly and quickly to ensure you don’t run into any major hiccups while business is hot.
Try To Drive Referrals
Referrals are some of the best advertising out there, and they usually don’t cost a thing. You’re usually taking on more clients during the busy season, but you can rapidly expand this client base by asking each one to spread the word about your services. Don’t be afraid to get friends, family and neighbors involved in referring people they know towards your green industry services. In the end, the referral is key to success during the spring and summer.
Don’t Overstretch Yourself
It’s useful to remember not to overstretch yourself during this period. It’s clear that every busy season means an increase in work for green industry providers, but it’s also important to know your limits. If you take on too many jobs you can’t complete the right way or on time, it may lead to lower customer satisfaction and hurt you in the long run. You may also have less time and resources to track the various moving parts of your business. That’s why an excellent way to scale your business the right way during the busy season is to use advanced field service software. It will help you with time management and drastically improve your workflow.
Consider Partnering As You Expand
Do you need to purchase new equipment but lack the monetary resources? There is one unorthodox method for meeting your budget goals, and that’s temporarily partnering with another green industry provider. By purchasing green industry equipment and parts in bulk with another company, you can often see a reduced price. Although you may be working with a competitor, often times you can find another green industry provider that’s a comfortable distance from your operations to make it worth it for both of you. It’s an interesting strategy that you might just want to consider to ensure you’re ready for the busy season with the right parts and green industry equipment.
Ultimately, the busy season is an exciting time for every green industry business. Use the above tips to maximize your own business’s potential, keep operations running smoothly, and your stress levels to a minimum.
One major part of success is setting realistic, effective goals. Learn how to do just that and in turn, build a successful green industry business by downloading our Goal-Setting For the Green Industry eBook.
