In the business-world, it is easy to get caught up with emails and the daily grind of owning a business. As an owner, you are responsible for overseeing all aspects of your business and ensuring that all your ducks are in a row. One duck you might be overlooking though is working outside of the business as opposed to in it. What I mean by this is getting out of the office and mingling with industry peers to learn more about growing in the industry. Being present in your industry's network is both wildly helpful and also pretty fun. Here are a few benefits you could ream by attending an industry event, besides free drinks.
1. Network with peers
Face-to-face interactions seem to be falling by the wayside in the age of technology. They are still incredibly valuable to business however. Building relationships with peers can lead to both referrals and some great industry advice. Don't ever discount the value of networking. At industry events especially, you are put in the perfect position to grow your network and meet some valuable people to the industry. When you get to know other business owners on a personal level, you open the door for inspiration and collaboration.
2. Gain a different perspective
No matter how long you've been in business, there is always something you can learn. Consider this a chance to get to know every aspect of the industry better. Including your target market, which is something that you should always be keeping up with. Use this opportunity to get out of the isolation that can sometimes come with small business. Take advantage of the different perspectives and ask for any advice you've been seeking.
3. Market your business
This should be a given. Marketing is wildly important and what better place to do it than at an industry conference, isn't that what we're there for? Don't be afraid to plug your business a little bit, chances are someone is looking for your product or service. Any kind of free promotion is good, but don't be sloppy. Have a plan and if you're going to be marketing your business, keep your brand in mind when speaking on its behalf.
4. Find new vendors and learn from them
Staying up-to-date with your industry's climate is vital. Interacting at trade shows is great way to do that. Don't be afraid to mingle among the sales people and pick their brains a little. Learn from the way they sell and how they are presenting themselves, and then mirror the best tactics. This is the place to find new vendors if you are looking for them as well. Since they've all come together to sell, it's like your own little vendor buffet.
5. Stay current on trends
New ideas and trends can certainly impact future sales numbers, so why not take this opportunity to brush up on latest trends. Positioning yourself ahead of the curve is the smartest thing you can do outside of actually running your business. As previously stated, things are always changing and no matter how experienced you are you can always learn something new.
Register for our Business Summit in Louisville to grow your business and mingle with industry peers.
