Building your lawn care business is imperative to being successful. There are many ways you can do this and it includes a marketing mix that must be executed properly. There are many aspects of marketing your business that can be beneficial if done the right way. You simply need to know where to start and develop a plan that will continue through the lifetime of your business. Marketing should never stop so you can constantly bring in new clients and grow your business. Read through these lawn maintenance business ideas to get started on the right path.
There are many ways to market your business and the way they are executed differ depending on if you are trying to reach residential or commercial properties. One of these is placing local ads that will reach your target market. You will want to research places that your potential customers will see the ads. A well designed advertisement will not work if it is not well placed. For example, if you are trying to reach a commercial market, you will want to place advertisements in publications that they are likely to read. If you are trying to reach residential clients, you will need to place the ad in a local paper or other local publication that homeowners are likely to see.
Fliers are also very helpful, especially for targeting clients. You can place fliers almost anywhere with permission. You may also be able to put them around local neighborhoods if you are targeting residential properties. If you are looking for commercial clients, you will want to pass fliers out to local businesses that can use your services. Knowing where to place the fliers is part of the battle. You want to make sure they are visible and reach the right potential clients. You may want to search for some additional lawn maintenance business tips to help you decide the best place to place fliers.
A very important part of marketing your lawn maintenance business is having a web presence. This includes maintaining a website as well as various social media profiles. Your website should have all of the information about your company as well as how to contact and schedule services. If you are catering towards commercial properties, you will want to put this on your website and explain how you stand out among the competition. This is also true for residential services. If you plan on having both services, make sure you have a page for each that outlines what is included in services. Maintaining a social media profile on a website such as Facebook allows your customers to interact with you and is essentially free marketing if done the right way. You may even want to consider getting a lawn care software program to help you keep up with all of your marketing strategies.
A tactic that is very useful when trying to acquire more residential clients is the use of reference cards. How you utilize them is completely up to you and there are some options. You can ask your current clients to pass them out to friends as a way to advertise the business. You can even offer a referral discount to encourage them to pass the cards on to friends. Another tactic is to offer a discount to the potential new customers if they call you after getting the reference cards. This is also wherelawn care software comes in handy.
Affiliate marketing is a tactic very similar to reference cards but is more useful for commercial properties. You can use them in the same way as reference cards. However, the way that it really works is if you offer the company rewards for marketing your company. This is a way you can reduce how much you market and advertise. However, with this tactic, you will be relying on another company to do the work for you so it is not recommended that this be your only strategy.
These business tips are enough to get you started on the right path. The mix of marketing that you choose to use should be based on your goals. Choose a few strategies to start with and see what works for you. As with any other business, marketing is a major component and should be maintained in order to grow the business.
If you are thinking about purchasing lawn maintenance software, be sure to do your research first. Start by downloading our free eBook!
