You could have the best business model in the world, but without making trust a foremost factor in your customer relations, your business won't find long-term success. The following tips are designed to be a checklist for your company to use in examining its trustworthiness.
1. Do What You Say You’re Going to Do
This first step in creating trust between your field service business and a client may seem obvious, but it plays a huge role in your field service company’s reputation. Doing what you say you are going to do can be as small as the difference between showing up ten minutes late and showing up on time. Ensuring that your business follows through with even the littlest things can be the difference between a lost customer or a lifelong client.
2. Communicate Effectively
Keeping open lines of communication with customers is important in helping them feel comfortable with your green industry business. Sending out monthly emails or mail can play a large role in creating a relationship with your customers. You know your customers; so give them the chance to get to know you by keeping them updated about new services, price changes, important dates, and other information relevant to your business. When customers know what is happening with your business, they feel more connected and confident in the services you are providing to them.
3. Have Personality—and Keep It Personal!
Just because we live in a technological era doesn’t mean your company’s communication can start sounding stiff and robotic, too. Make it your mission to stay personable with your customer—let them know they are working with real people as opposed to a big faceless company. Think of it this way: would you rather have a drive-thru meal or home cooking? We’re guessing you prefer the home cooked meal. Think of that comparison with your business, too! Customers feel so much more satisfied when they are receiving person-to-person attention. By keeping things personal, customers will feel more attached to your field servce business and more likely to have repeated service.
4. Be Consistent – Consistently Excellent
Consistence is key! You wouldn’t keep getting a haircut in the same place if you asked for your usual trim and got a buzz cut one time, a perfect trim the second, and a Mohawk the third. Consistency is just as important in a field service business. Your customers don’t want to be unpleasantly surprised by the outcome of their service. They want consistency and excellence and they count on you to deliver that. Show your customers that you know what they expect and then consistently exceed those expectations.
5. Check In On Yourself
We’ve all been on the receiving end of a bad business relationship. There is no worse feeling than feeling uncomfortable with a company that you have invested your time and money in. That’s why it is important to step out of your role as a field service business owner and put yourself in your customer’s position. Check in on yourself. Stop and look at your business practices. Are you being transparent? Do customers know exactly where their money is going? Do you explain products and services clearly? Do you show up when you say you will? Creating a trusting relationship with clients is easy when you continually stop to ask yourself how you'd feel about your own business practices should the roles be reversed.
6. Be Professional
Being professional and being trustworthy go hand in hand. An important part of being professional is being trustworthy. Therefore, by holding your company to high standards and valuing your relationship with a customer, you are being professional. Customers see how hard you work to honor your business relationship, which shows your professionalism and makes a lasting impact on their perception of your company.
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