HindSite Blog

September 10, 2012 2 min read

Prospect, lead, consumer, user, the list goes on and on for what the field service industry calls potential clients.  No matter what you title them, they are still out there and if you aren’t already, you should be working towards getting their business.  For the purpose of keeping things consistent, we decided to use M...

September 07, 2012 2 min read

What is the difference between clients and customers?  Honestly, it’s in the eye of the beholder, but we have found it actually helps to separate the two for your business’s sake.  You can choose different titles to classify these people who interact with your field service business, but Mike Ratchford, the marketing ex...

September 05, 2012 2 min read

Our fearless leader recently sat down with two experts, Ruth King, founder and CEO of Business Ventures Corporation, and Mike Ratchford, a marketing expert, on HVACChannel.tv to discuss the correct way to market your business.

Subscribe to the blog