green industry, Website Tips

Best Lawn, Landscape & Irrigation Business Websites [2019 Update]

Oct 24, 2019

Best Lawn, Landscape & Irrigation Business Websites

A few years back we put together a list of the best green industry websites. Since then, a bunch of businesses have revamped their websites or created entirely new ones so we thought it'd be a good idea freshen up our list. 

Whether you own a lawn maintenance, irrigation or landscape business you have the opportunity to have a website that not only converts visitors but is also easy on the eyes. The fact that the work you do aesthetically impacts a property means you should - in some way - show this transformation. And this visually-forward approach should also seep into the design of your website from the initial homepage to the specific landing pages. As you'll see the following websites do just that in their own unique ways.

 

The Best Lawn, Landscape & Irrigation Business Websites

[2019 Update]

 

Rain Gods

Toronto, Canada

Simplistic beauty: Rain Gods is arguably the best name in the green industry. They also have one of the coolest logos. And their website perpetuates the brand with a clean, simple website with beautiful imagery. 

Rain Gods

The Goods:

Easy Navigation High-Quality Images

Scroll-Responsive CTA Smooth Layout

• Expansive Yet Simple Design

 

 

Andre Landscape

Azusa, California

Slow is smooth, smooth is fast: As a marketer, I’m a bit obsessed with Andre Landscape’s branding. Like Rain Gods, their logo is really well done and probably the best in the industry. Their website with its scroll navigation is really smooth and responsive. The section button animation (in the middle of the homepage) is one of those little things that make a website look professional. And usually I’m not a fan of cheesy quotes but Thoreau’s “We can never have enough nature” is a pretty cool nugget from a pretty cool dude. 

Andre I

Andre

The Goods:

High-Quality Visual Elements Personable Homepage Copy

Large, Visual-Forward Work Portfolio • Simple Yet Beautiful Sectional Layout

Super Responsive, Smooth Navigation (peak the menu[above/below])

Andre Menu II

 

Agape Lawn Co.

Durham, North Carolina

Sales conversion focused: There’s a right way and a wrong way to create a website focused on getting visitors to convert and Agape does it the right way. From the five star review front and center to the “receive a custom quote” form to the cleverly-worded section CTA’s, this website is designed to generate leads and customers at every turn without being overwhelming.   

agape

The Goods:

• Easy Navigation • Prominent Primary & Secondary CTAs

Sales Conversion Focused SEO Optimized

Clean Sectional Layout Informational Copy



CleanScapes Landscaping

Austin, Texas

Video header, sectional layout, engaging website: As you’ll see in some of the follow websites, the new trend is video headers. They’re a cool (relatively new) way to bring a website to live and CleanScapes uses it to perfection. You can also tell they created this website with their target market in mind. From the professional design to the concise copy, the entire website caters to their commercial property customers.

CleanScapes Gif

The Goods:

Inviting Video Header Easy Navigation

Visual, Sectional Layout Concise, Purposeful Copy 

Top-Notch “Services” Landing Page




Mid South Irrigation & Landscape

Cordova, Tennessee

All-around beautiful and functional website: Like CleanScapes, Mid South employs a video header and from there the site only get better. Directly below is their philosophy, which lays out their value proposition and tells the visitor why they do what they do. Next is they start to break down their messaging around the different services so visitors can navigate to the info they’re looking for. 

Mid South

Mid South Service Section

The Goods:

• Sharp Video Header • Smooth, Responsive Design

• Easy Navigation • Purposeful CTAs

 

• Well-Placed Forms

 

 

Terra Ferma Landscapes

San Francisco, California

Large, engaging imagery invites you in: From the first image on Terra Ferma’s website, you can tell what they’re doing. They’re showing you the craftsmanship they can offer your landscape. Then on their landing pages, they break down their process, laying out, step-by-step, how they make landscapes look so dang nice. 

Terra Ferma

The Goods:

Elegant, Visual Header Simple Sectional Layout

Snappy Copy • Overall Easy Navigation

Simple, Informational “Process” Page

Terra Ferma Process Page


 

Focal Point Outdoor Solutions, Inc.

Caseyville, Illinois 

Show-stopping video header: Out of all the video headers out there, Focal Point Outdoor Solutions has the coolest one. From expansive drone shots to a handful of timelapses, I found myself watching the entire video (which is pretty long) multiple times. The rest of the site is no joke. The whole thing sets itself apart from most of the websites you’ll come across. 

Focal Point

The Goods:

Industry Best Video Header Scroll Responsive Layouts

Simple Sectional Structure Consistent CTA Placement

Professional Design Easy Navigation

 

 

[via original 2017 post]

 

All Terrain Landscaping

Greeley, Colorado

Leave them laughing and happy: From the story about how their first landscaping vehicle was an ‘84 hatchback Mustang to the tid-bits about the three brothers - visitors get warm welcome and maybe even a little chuckle.

allterraingif

The Goods:

• Prominent Primary and Secondary CTAs Digestible Layout

Responsive Design Personal Tone

Easy Navigation Crisp Copy

 

 

Blue Jay Irrigation

London, Ontario

Give the people what they want: Having testimonials and FAQs in the navigation bar points visitors in the right direction and gives prospects the information they need to make a decision.

Bluejay2019

The Goods:

Clear Presentation Easy Navigation • Mobile Friendly

Prominent Primary and Secondary CTAs 

 

 

Nutri-Lawn

Many Locations Across Canada

On a mission: Nutri-Lawn is a green industry powerhouse in Canada and their website is no slouch either. Even though they have an endless amount of information and content it’s easy to go exactly to your desired destination. Oh and they have a picture of a dog on their homepage.

nutrilawn2019

The Goods:

Digestible Layout  Responsive Design

Easy Navigation  Rich Content

• Welcoming Homepage

 

 

Conserva Irrigation

Richmond, Virginia (HQ)

Keep it simple stupid: As a former copywriter I’m a sucker for snappy wording and this website has a crisp headline at every turn. This clean and simplified approach starts with their homepage - eliminating distractions and keeping visitors on track.

ConservaGif

The Goods:

• Snappy Copy • Engaging Visuals • Mobile Friendly

Easy Navigation Simple Homepage Layout

Unmistakable Primary & Secondary CTAs

 

 

Select Sprinklers

Burlington, Ontario

All round good stuff: From the homepage’s animated sprinkler visual to the placement of CTAs to the geo-targeted page title to the coherent layout on every page this website brings it from start to finish.

selectsprinkersgif

The Goods:

Easy Navigation Flat, Responsive Design Animated Visuals

Coherent Layout Thoughtful CTA Placement

Clever Copy Mobile Friendly

 

 

 

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